The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. The articles build to form a clear picture of the continuous development of the field, leading to a synthesis article and a comprehensive concluding chapter. The author offers an alternative to the mainstream marketing mix logic and has consistently pursued the search for an alternative logic for marketing.
The go-to guide to social media skills, now in an updated and revised Third Edition. The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google´s search engine algorithms -More information on plug-ins, widgets, apps, and integration -Updates on Twitter and Yammer and new information on Google+ -The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible. ungekürzt. Language: English. Narrator: Kevin Pierce. Audio sample: http://samples.audible.de/bk/adbl/004904de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In the age of Google, your customers are searching. Will they find you? In today´s searching world, customers turn to online search engines first. Yet many companies simply don´t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google´s official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the ´´organic´´ searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You´ll also discover how to: Integrate search strategy into all aspects of your business Cut through the data and get the actionable metrics you need Use data about what people are searching for as a valuable market research tool Get your company found through social media And more! Whether you´re a sole proprietor or you work for a major global brand, Marketin... ungekürzt. Language: English. Narrator: Don Hagen. Audio sample: http://samples.audible.de/bk/gdan/000561de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that´s exactly what Google has been doing.Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.But The Search offers much more than the inside story of Google´s triumph. It´s also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls ´´the Database of Intentions´´. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.No one is better qualified to explain this entire phenomenon than Battelle, who co-founded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology. And he has finally found it in search.For anyone who wants to understand how Google really succeeded, The Search is an eye-opening and indispensable read. ungekürzt. Language: English. Narrator: John Battelle. Audio sample: http://samples.audible.de/bk/adbl/000038de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Search engine optimization (SEO) is an essential aspect of marketing a website. If a website has not been properly optimized, thesearch engines will not find it and if the search engines do not find the website then potential customers cannot find the site either. It is important that the website is designed for the search engine in mind as much as the customer in mind. Get all the info you need here. ungekürzt. Language: English. Narrator: Nancy Peterson. Audio sample: http://samples.audible.de/bk/acx0/026036de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The modern marketing game has changed. In today´s world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. Will you change with it? As Charles Darwin said, it is not the strongest or the most intelligent who will survive but those who can best manage change. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. How this audiobook will equip you to build your brand on social media in 2017: You´ll get up-to-date information on what´s working and what´s not It will give you clarity about social media marketing You will learn success secrets from some of the biggest brands today You´ll get practical tips that can be implemented right away You will discover how to benefit from the new social media channels to get a first-mover advantage Here is a glimpse of what you will learn within the audiobook: Why companies need social How to measure success and social media metrics Search engine optimization and social media marketing General tips for social media Dos and don´ts to interacting with your followers on social media How social influencers can grow your business and which one to pick The importance of organic content When you should use paid traffic Cause-related marketing How to find out which platform is best for you by looking at the demographics How to use Facebook to grow your business How to optimize your Facebook page for SEO and likes How often to post on the various platforms How to use Instagram to grow your business And much more! Listen to this audioboo... ungekürzt. Language: English. Narrator: John Marino. Audio sample: http://samples.audible.de/bk/acx0/083367de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Patrick Bunker and his associates joined forces at one of the largest marketing conventions on the East Coast this year. The combined teachings of some of the most prominent marketers are brought together to create this series of marketing books. Patrick created this series with the intention of providing anyone with the tools they need to market and sell their own products and services. This volume contains some of the most up to date theories regarding marketing objectives that anyone can do with little or no budget. You will learn how to market your product or service effectively so your customers will become repeat customers. The best marketing strategy involves motivating your customers to search for you. The success of your marketing endeavors will depend on one factor above all others. This factor is the amount of customers you have. Here is a preview of what you´ll learn: The value of getting your customers to search for your product or service The priorities of marketing The psychology of marketing How to solve your customers problems How to get your customers to say yes Introduction to combining marketing and search engines What creates a loyal customer Language: English. Narrator: Youlanda Burnett. Audio sample: http://samples.audible.de/bk/acx0/068271de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how. With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they´ll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns. Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
The Ultimate Guide to Search Engine Marketing:Pay Per Click Advertising Secrets Revealed Atlantic Publishing Group Inc. Bruce Brown
Konzept zur Anwendung von Web Intelligence Methoden im Search Engine Marketing:Akademische Schriftenreihe. 1. Auflage. Karsten Eils
Imagine if you could identify your business´s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added - in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this ´´data deluge´´ are suddenly far simpler, less expensive, and more precise than they were. In this book - the first of its kind - Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency´s global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business - into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to: Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting. Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns. Figure out precisely which communication or media brought a customer to your company´s web site and what that customer will do once she arrives. Predict which products or services customers will ungekürzt. Language: English. Narrator: Steve Kramer. Audio sample: http://samples.audible.de/bk/rand/003230de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.