How about some free traffic? Discover how to generate unlimited free traffic that´s targeted and converts like crazy as soon as today! Are you tired of struggling to get traffic? Sure, it´s easy to find paid traffic sources online, but many marketers just can´t afford to invest in paid traffic. Maybe this describes you? Unfortunately, many paid traffic sources have a huge learning curve before you can generate traffic and turn a profit. Let´s face it, most paid traffic is expensive. The other problem many marketers face with paid traffic is getting it to convert. Unfortunately, many of the affordable paid traffic sources out there provide low quality traffic. Even if you´re only paying a penny or two per click, if it doesn´t convert, you´re wasting your time and money. What about free traffic? Marketers that don´t want to spend money on paid traffic or don´t feel comfortable trying to navigate the learning curve with paid traffic sources often look at starting with free traffic sources. Although this can make a lot of sense, many of the free traffic methods out there can take a lot of time before you begin to see any results. Not to mention, most of the free traffic methods you see being taught online hinge on Google and search engine rankings. Although getting to the first page of Google sounds like a great way to generate tons of high-quality traffic, it´s hard to do. Inside this book, you´re going to learn why Instagram marketing is the fastest and easiest way to generate tons of converting traffic. Language: English. Narrator: James Young. Audio sample: http://samples.audible.de/bk/acx0/061482de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
This book includes SEO: How to Get on the First Page of Google and SEO: The Seven Tips to Succeed in Google. You have seen the ads. For just $0.99 you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be work smarter, rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage your website. Did you know Google makes about 500 changes to their algorithm each year? Imagine what these changes are going to do for your website ranking, particularly, when Google is attempting to make the user experience superb. Google´s motto is to ensure when anyone conducts a search in Google they see the result they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago, it was about keywords. The more keywords you used the better. A slow shift towards quality content began and is now in full effect. If you spam your articles with keywords, with low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into the SEO tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention to the technical aspects Avoid mistakes o... ungekürzt. Language: English. Narrator: Thomas Clayton. Audio sample: http://samples.audible.de/bk/acx0/064132de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The organic guide to Google SEO Learn the proven organic search engine optimization methods and techniques The SEO industry and the rules for ranking on Google have completely changed in the past couple of years. It´s changed due to a new set of rules that have emerged in the wake of Google´s World Wide Web war that it waged in the silent digital abyss of cyberspace. This war that Google waged was against spammers and other websites that were bending and breaking the SEO rules to bully their ways to the top of search engine results pages (SERPs). In waging this war, Google dropped some atomic bombs in the form of changes to its algorithms (search formulas) that have completely transformed many of the strategies and techniques for ranking a website today. Gone are the easy days of instituting link schemes, keyword stuffing, and content cloaking, just to name a few of the ill-used techniques that led to this war. Today, the name of the game is relevancy. If Google doesn´t think you´re relevant, then not matter what techniques you use for search engine optimization from whatever SEO book you find them in, they won´t work. Why should you care about all this? Now that the digital dust has settled, it´s important for you to understand the new set of rules for ranking websites that now dominate the Web. Without the very important information contained in this SEO book, ranking today for any competitive keywords will be incredibly difficult. If you are going to make lasting changes on Google´s SERPs, then you have to have the knowledge and know-how of what works today and what doesn´t. ungekürzt. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/017103de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Attract, engage, and inspire your customers with an ´´Optimize and Socialize´´ content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:Create a blueprint for integrated search, social media and content marketing strategyDetermine which creative tactics will provide the best results for your companyImplement search and social optimization holistically in the organizationMeasure the business value of optimized and socialized content marketingDevelop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: J. D. Hart. Audio sample: http://samples.audible.de/bk/adbl/004799de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Déjà Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the ´´new normal.´´ New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: . Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. . E-mail marketing letters are often considered SPAM and don´t even get opened. . Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, and deep discounts. . Personal selling has never been harder since customers seem to hide behind voice mail and e-mail. . Getting your website found in a Google search is increasingly difficult as the battle for keywords rages. You need to do something better and different --- you need ´´Déjà NEW Marketing.´´ John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, and new venture creation. Known affectionately as ´´Professor JJ,´´ Jackson brings street-savvy marketing and sales experience from both Silicon Valley and Wall Street. He is the author of ´´First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing.´´ His resume includes public speaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children.
In the age of Google, your customers are searching. Will they find you? In today´s searching world, customers turn to online search engines first. Yet many companies simply don´t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google´s official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the ´´organic´´ searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You´ll also discover how to: Integrate search strategy into all aspects of your business Cut through the data and get the actionable metrics you need Use data about what people are searching for as a valuable market research tool Get your company found through social media And more! Whether you´re a sole proprietor or you work for a major global brand, Marketin... ungekürzt. Language: English. Narrator: Don Hagen. Audio sample: http://samples.audible.de/bk/gdan/000561de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Your website is like the front door to your business. Many of your potential clients are going to come through via the Internet, and if your website is lacking, or isn´t highly ranked on most search engines, you are going to lose out on many clients. SEO 2016 is the only guide you need to learn about SEO during 2016 so you can get your website ranked and bring in the traffic. Websites are ranked based on their quality and how much they can help the potential customer. Search engines are in constant competition to ensure searchers use them and not a competitor. This competition leads them to make new formulas and pick new factors that will decide whether your page will rank high or not. While the search engine isn´t going to give you a list of requirements (or everyone would cheat), there are some easy steps you can take to help rank your website as number one! So why is ranking so important? If you have a website, shouldn´t that be enough? No! In fact, if you aren´t ranked at least on the first page of results, most customers will never find you. That can mean thousands of dollars leaving your business and heading over to the competitor who knows how to use SEO better than you. Even if you have done SEO on your website before, it is important to re-evaluate your website again. Google, Bing, and other search engines are constantly making changes. If you don´t keep up, your website is going to go way down in the rankings. Take the Google Panda update just a few years ago. Some well-established websites that had great rankings for years fell into oblivion in just a few minutes once this software was updated because of a few simple mistakes. Oblivion means less sales; not good for a growing business. ungekürzt. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/053604de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.
The go-to guide to social media skills, now in an updated and revised Third Edition. The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google´s search engine algorithms -More information on plug-ins, widgets, apps, and integration -Updates on Twitter and Yammer and new information on Google+ -The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible. ungekürzt. Language: English. Narrator: Kevin Pierce. Audio sample: http://samples.audible.de/bk/adbl/004904de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School´s most celebrated professors. What´s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School´s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs, and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse´s unprecedented access to some of the world´s most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works - and how to navigate today´s high-stakes business world at large. ungekürzt. Language: English. Narrator: Renee Raudman. Audio sample: http://samples.audible.de/bk/brll/005428de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.